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Understanding the issues around the commodification of personal information, the influence of digital advertising, and the perceived reliability of websites.

Information Literacy

Advertising & Marketing

Online Safety & Digital Footprint

General Definition

 

  • How to find proper information for research
  • Use reputable sources to gain accurate information
  • Use e-books / e-texts effectively
  • Critically read online material
  • Validate accurate information

The Lessons

  • Kindergarten-Cycle 1
    • Safe Searching (Kindergarten, Cycle 1.1)
    • Using Keywords (Cycle 1.2)
  • Cycle 2
    • House Hippo
    • Evaluating a Website
    • Flying Penguins
  • Cycle 3
    • the 5 W’s of Evaluating a Website
  • Secondary Cycle 1
    • How to Recognize Legitimate Websites – Conversation Starter
    • How to Know if a Website is Legitimate
    • Break The Fake
    • Discussion Scenarios
  • Secondary Cycle 2
    • Reliable Resources:  Scavenger Hunt
  • Français
    • Fait ou Fiction (5e – 6e années)
    • Faire une Recherche, ÇA S’APPREND! (5e – 6e années)
    • Une journée dans la vie de Jo et Josée (7e-8e années)

 General Definition

 

  • Awareness of how the marketing of goods and services affect our choices as consumers
  • What are target groups
  • Marketing strategies
  • Pop-up ads
  • Your consumer Needs vs Wants

 The Lessons

  • Kindergarten-Cycle 1
    • Pop-Ups (Kindergarten)
    • Selling Cereal (Cycle 1.1)
    • Ad Awareness (Cycle 1.2)
  • Cycle 2
    • How Marketers Target Kids
    • Ad Targeting and Techniques
  • Cycle 3
    • The Anatomy of Cool
    • Media Literacy 101
  • Secondary Cycle 1
    • Media literacy key concepts Introduction: What is media anyway?
    • Advertisement Target Audiences
    • Gender Stereotyping
  • Secondary Cycle 2
    • Media Literacy:  Talking Back
    • Marketing to Teens:  Parody Ads
    • Advertising and Male Violence
  • Français
    • Cette Publicité qui nous envahit (5e – 6e années)
    • Être ou ne pas être cool ((9e – 11e années)
    • Marketing en Ligne Desitné aux Jeunes: Stratégie et techniques (9e – 11e années)

General Definition

The necessity of safeguarding your digital identity

  • Protecting personal information
  • Managing passwords
  • Privacy settings
  • Location services – GPS
  • Being aware of where information is going when sent online
  • Parental involvement and approval
  • Understand that you cannot always verify the identity of strangers on-line
  • Permanency of online content

 Examples

  • Not posting schedule
  • Not posting your personal information: phone, address, school,
  • Creating safe passwords and keeping them safe

 The Lessons

  • Kindergarten-Cycle 1
    • Personal Information (Kindergarten)
    • It’s Ok to Tell (Kindergarten)
    • Surfing Safety (Cycle 1.1)
    • Follow the Digital Trail – What Information is OK to have in your Digital Footprint (Cycle 1.2)
  • Cycle 2
    • Detecting Lies
    • Staying Safe
    • Introducing the Internet (Lesson Included)
    • Internet Safety
    • Lesson 1: Understanding Digital Footprint – Dusting for Fingerprints (Lesson Included)
    • Lesson 2 – Internet Safety (Lesson Included)
    • Lesson 3 – Safety Rules for the Internet (Lesson Included)
  • Cycle 3 & Secondary Cycle 1
    • Henry’s Story – Creating Online Identity
    • Trillion Dollar Footprint ( 2 lessons =~ 50 min)
    • #Game On (8 activities, each about 45 min)
    • Digital Citizenship Awareness Poster, Brainstorming sheet & Rubric
  • Secondary Cycle 1
    • Social Media and How You Feel
    • Grade 7 Trillion Dollar Footprint (unit #3)
    • Making Good choices on-Line
    • Staying Safe / Keep Information Private
  • Secondary Cycle 2
    • What your Digital Footprint Says About You?
    • Online Safety and Privacy Concerns
    • Digital Footprint – Four Corners Debate
    • Digital Citizenship (Complete Lesson Included)
    • Phishing (Complete Lesson Included)
    • Tracking (Complete Lesson Included)
  • Français
    • Détective Averti(e), Niveau 1(1ere et 2e années)
    • Jouer sans se faire jouer (3e-4e années)
    • Analyse du profil fakebook de Harry Potter activité de Classe (3e-6e années)
    • Comprendre Internet – Leçon 1 : Utiliser internet (5e – 6e années)
    • Comprendre internet – Leçon 2 : Lien et adresses (5e – 6e années)
    • Comprendre internet – Leçon 3 : mieux comprendre (5e – 6e années)
    • Le détective numérique (7e-11e année
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